Meet the Team

Co-Founder & CEO
Henry Oakes

Previous founder (Geonomics, acquired 2016). Left school at 16 with 11 straight A*/A grades. Built gaming tech company (50 people), raised £25m, scaled to international markets. Full-time MBA at Imperial, the first person accepted without an undergrad degree. Graduated with distinction Sept. ‘17 top 10% of the class.

Co-Founder & COO
Byron McCaughey

A decade of international marketing and comms experience, working with brands such as eBay, Allianz and F1. Founded Imperial College’s flagship mentoring programme during full-time MBA, which was funded through successful property investments. An expert in brand building and partnerships.

TRACK Domain Experts

TRACK Domain Experts are a small group of engaged advisors who are leaders in their given field. They play a key role in helping to steer the business.


Matt Young

Cambridge Maths. 25 yrs’ experience incl. Betfair, Sapient & acquired startups.


Claudia Mair

Cambridge Classics. Ex executive headhunter. Talent Acquisition (EMEA) at Netflix.


Ben Collins

Digital Director, Mediacom. Specialist in online media incl. SEO, Digital Ads & planning.


Lars Kappen

Investor, advisor & founder. Based in Amsterdam. Focus on strategic capital and partnerships.


Taryn Payne

Ad agency lead. Runs global consumer ad campaigns with million pound budgets.


Sharief Abdel-Hadi

Ex-Googler and Qubit, currently leading Sales at Nested.